Although 3d rendering is becoming more popular than ever, some architects or design firms get used to using photography for marketing. As an architect or interior designer, you already know the importance of photography as a marketing tool for various projects. Photography is indeed beneficial to architectural design marketing. Using at-site photos, you can present your project in the best possible light to potential clients, realtors, and other stakeholders. But more often than not, photography fails to meet the growing demands of architectural experts for high-quality visual content. The problem is that fine photographs can only be taken when the building is completed. But what if most projects are still under construction or have not even started? Taking photos is certainly not an option in this situation. Is there any other option to help regularly get new visuals for your portfolio and marketing campaign?
That option must be 3d visualization or CGI. Unlike photography, it can show the expected outcome of a project that is still in progress, making for top-notch marketing materials. That is not the only reason why architects choose 3d rendering over photographs. Here we want to share more reasons for you to look into this amazingly powerful tool to create marketing visuals!
1.3D rendering allows you to fill the portfolio with realistic visuals of your upcoming works.
Photos can only be used after the construction is complete, but 3d renderings can be used to illustrate your proposed projects even when they are still in the conceptual stage. Hence, 3d rendering opens up huge possibilities for architects who have yet to present a diverse portfolio to their clients. Clients want to see your design abilities, and if you have not worked on the kind of project they are looking for, they may turn to another architect. In addition, clients would invite many architects to take part in the design competition for some large-scale projects. You won't get the project approval until you win over the competition. In this case, you need to make your design stand out. Obviously, your sketches can not achieve that, and there’s no photograph during this stage. Photo-realistic 3d renderings can help you win in the fierce competition.
2. 3D rendering provides you with more creative freedom than photography.
Another significant 3D rendering is that it unleashes the architect's creativity. With 3d Visualization, a building can be easily displayed in any setting, scene, and format. CGI can show the future house from any angle - a close-up, a panoramic shot, or an aerial view. For large-scale projects, like urban planning, community design, 3d rendering can showcase the design from a master plan view. While it's difficult to capture pictures like this with an ordinary camera, 3d rendering makes it a piece of cake.
Besides that, 3d visualization offers various creative formats to choose from. In addition to regular static renderings, CGI can show a pre-construction building in a 3D plan highlighting the advantages of the layout, in a 3D animation that is a real-life video or showing interior details in the interactive virtual tour.
3. 3D rendering presents a building without waiting for the best conditions.
Architectural professionals naturally want to display their work in the best lighting possible. This requires not only presenting the building itself but ensuring that it is presented in conditions that highlight its merits. If you choose photographs to showcase your architectural work, it would be time-consuming because it takes much time to wait for the best natural conditions. Many of us heard the stories of how photographers patiently waited for the perfect sunset shot only to fail because the sunray was hidden behind clouds! 3D artists don't need to have such a huge reserve of patience because they can achieve perfect results without paying attention to the weather or other appropriate conditions!
Unpredictable weather and changing seasons do not cause a problem for 3D rendering companies, like us, as we are able to digitally reproduce any scene. You can choose the time, the weather condition, and the season you want to set in the renderings or video, and your wish will be perfectly achieved.
4. 3D rendering can realistically keep track of your initial design.
The last word on the look of a property does not lie with the architect but with the client. Every architect faces a situation where a client requests changes that may not be in the interest of the design. Tastes are not matching and budgets may force clients to cut corners, in which case your original design masterpiece may never come to fruition. As an architect, you will be disappointed, but you have to yield to clients’ wishes. If you want to rely on one final photo as a marketing tool, your initial concept design will have no place in your portfolio.
However, when you use 3d rendering services, you can get realistic images that show the initial and best version of your design. You and your clients can achieve a win-win situation. Your clients are happy to get the changes they’ve requested, and you can showcase your original designs in your portfolio too!
5. 3D rendering allows quick and easy access to additional views.
If your marketing campaign relies on one photograph, you may find that you dislike the angle, or that you do not have enough close-ups. Hiring the camera crew again will cost considerable time and expense. If you use the 3d rendering, you can quickly get additional angles because the artist can use the 3d rendering already finished to capture another view from the finished angle. The building can be easily rotated to present it in the best light possible, and you can choose the angle you want to show your clients.
Want to take advantage of 3d renderings and get high-end marketing materials for winning in the market campaign? Contact Videa Vison for rendering services https://www.videavision.hk/contact and our team will help you stand out in the marketing!
